SEQUOIA + Käpps
As a Graphic Designer and Creative Manager at SEQUOIA and Käpps:
two wellness and supplement brands led by the same CEO.I am responsible for shaping and maintaining the visual identity of both brands. My work focuses on hands on graphic design across all brand touchpoints, including brand systems, visual language, layouts, and design guidelines for digital and print. Alongside managing ongoing social media design and marketing content, I create and oversee all graphic assets, from campaign visuals and web assets to internal branding, office design, and employee merchandise. I take a leading role in creative direction for campaigns, including concept development, visual references, and art direction for photoshoots.
I design and lead large-scale visual projects such as conference booths, exhibition stands, and brand activations, ensuring a cohesive, high-quality visual experience across every physical and digital environment.
SEQUOIA is a premium wellness brand built on a clean, refined visual language that balances scientific credibility with warmth and accessibility. Its design approach focuses on clarity, minimalism, and a calm modern aesthetic, translating complex health concepts into a cohesive and approachable brand experience across digital and physical touchpoints.
Conferences and events
Käpps is a modern supplement brand defined by a bold, energetic visual language that feels accessible and lifestyle-driven. Its design combines strong typography, vibrant color palettes, and expressive imagery to create a clear, confident presence across digital platforms, products, and physical brand touchpoints.
